Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a usage barrier?
A) "It looks delicious but it might make me fat."
B) "What if I can't make the monthly payments?"
C) "I don't want to use this if it means it will take me longer to get ready in the morning."
D) "Big deal, the only difference is the shape of the package."
E) "Sure I'll try it; why not!"
Correct Answer:
Verified
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