CDI/BDI Marketing Dashboard
-If you were a marketing manager and were presented with the information in the CDI/BDI Marketing Dashboard above, you would determine that the ________ segment has the most opportunity for increasing Hawaiian Punch sales.
A) households without children
B) households with children 13 to 18 years old
C) households with children 6 years old or under
D) households with children 7 to 12 years old
E) According to the BDI, all segments show positive numbers, so there is opportunity for growth in every segment.
Correct Answer:
Verified
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