Multiple Choice
When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign, what strategy did it use to manage the product through its life cycle?
A) market modification
B) product redevelopment
C) market-product synergy
D) product positioning
E) product modification
Correct Answer:
Verified
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