The McDonald's Corporation recently announced that it will begin phasing out the use of eggs from hens housed in cages. The company uses about two billion eggs annually, or a little more than 4 percent of the eggs produced in the United States. This change in McDonald's egg-containing products to appeal to healthy eating habits is a ________ strategy.

Question

Quizplus · Accepted Answer

This is a product modification strategy as McDonald's is changing the way its products are made (using cage-free eggs) to appeal to consumer preferences for healthier and more ethically sourced ingredients.

The McDonald's Corporation Recently Announced That It Will Begin Phasing