Kellogg's Frosted Flakes, a Ready-To-Eat Breakfast Cereal, Has Been Perceived

Kellogg's Frosted Flakes, a ready-to-eat breakfast cereal, has been perceived as a cereal for children. Tony the Tiger, a cartoon character, extolled Frosted Flakes, and advertisements depicted children enjoying the product with Tony. In response to declining sales of Frosted Flakes, the cereal maker has adopted a new series of advertisements that show adults admitting that they enjoy Frosted Flakes, too. Kellogg's is attempting to

A) develop a perceptual map for Frosted Flakes.
B) reposition Frosted Flakes.
C) complete the Frosted Flakes product life cycle.
D) introduce a new product line extension for Frosted Flakes.
E) harvest Frosted Flakes.