Market Modification Refers to a Marketing Strategy That

Market modification refers to a marketing strategy that

A) alters a product's characteristic, such as its quality, performance, or appearance, to increase its value to customers and to increase sales.
B) manages a product's life cycle by finding new customers, increasing a product's use among existing customers, or creating new use situations.
C) tries to find new customers and convince users who abandoned the product to purchase again.
D) drops the lowest producing market segment and replaces it with an entirely new one.
E) combines the two lowest producing market segments to achieve marketing economies of scale.