When Wendy's wants to increase the value of its Dave's Hot 'N Juicy cheeseburger to its customers, it combines complementary items (French fries and a soft drink) to expedite the ordering process and provide a complete meal. This product modification approach is called
A) a BOGO deal.
B) product modification.
C) product repositioning.
D) product differentiation.
E) product bundling.
Correct Answer:
Verified
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