An organization's use of a name, phrase, design, symbol, or combination of these to identify its products and distinguish them from those of competitors is referred to as
A) a label.
B) branding.
C) a trademark.
D) a brand name.
E) a trade name.
Correct Answer:
Verified
Q215: The stylized blue and white waves that
Q216: Adding value to the product (or line)
Q217: Reducing the package content without changing package
Q218: The swoosh that appears on every Nike
Q219: Consumer advocates believe the practice of downsizing
Q221: Brand personality is
A) the personification of a
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