A Brand Name Is

A brand name is

A) a product's identifier that only can be spoken.
B) a product's identifier that consists of only the symbol or design that cannot be spoken.
C) any word, device (design, sound, shape or color) , or combination of these used to distinguish a seller's products or services.
D) the commercial, legal name under which a company does business.
E) the identification of an organization's products based upon individual SKUs.