When General Mills teamed up with The Hershey Company to create a cereal called Reese's Puffs (the Reese's brand belongs to Hershey's), the branding strategy is known as

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Co-branding is a strategy where two or more brands collaborate to create a product that features elements of each brand, as seen with General Mills and The Hershey Company creating Reese's Puffs.

When General Mills Teamed Up with the Hershey Company to Create