Black & Decker uses a ________ strategy to reach the do-it-yourself market with the Black & Decker brand name and the professional construction market with the DeWalt brand name.

Question

Quizplus · Accepted Answer

Black & Decker uses a multibranding strategy by marketing the Black & Decker brand for the do-it-yourself market and the DeWalt brand for the professional construction market, targeting different customer segments with distinct brands.

Black & Decker Uses a ________ Strategy to Reach the Do-It-Yourself