Wrigley's new Alert Energy Caffeine Gum "offers a portable solution that lets adults control their caffeine intake." This new gum is most likely which type of innovation?
A) continuous innovation
B) dynamically continuous innovation
C) discontinuous innovation
D) insignificant innovation
E) disruptive innovation

Question

Quizplus · Accepted Answer

Continuous innovation refers to a slight modification of an existing product, which is the case with Wrigley's gum that adds caffeine to an existing product type (gum) without changing consumer habits significantly.

Wrigley's New Alert Energy Caffeine Gum "Offers a Portable Solution