Pasta sauces have always required the accompanying pasta to be precooked before it is mixed with the sauces and other ingredients. The development of Prego Pasta Bake Sauce that calls for uncooked pasta would be an example of a
A) continuous innovation.
B) discontinuous innovation.
C) evolutionary innovation.
D) disruptive innovation.
E) dynamically continuous innovation.

Question

Quizplus · Accepted Answer

Prego Pasta Bake Sauce represents a dynamically continuous innovation because it modifies an existing product (pasta sauce) to allow for a new use (cooking with uncooked pasta), without requiring consumers to change their behavior drastically.

Pasta Sauces Have Always Required the Accompanying Pasta to Be