There are seven stages of the new-product development process. Following the new-product strategy development stage is the second step, known as
A) idea generation.
B) screening and evaluation.
C) screening and analysis.
D) new-product strategy development.
E) product assessment.

Question

Quizplus · Accepted Answer

Idea generation is the second step in the new-product development process, following the new-product strategy development stage.

There Are Seven Stages of the New-Product Development Process