New-Product Strategy Development Is

New-product strategy development is

A) the stage of the new-product development process where specific product features and benefits are selected prior creating a new-product prototype.
B) a formalized protocol for new-product development determined by the director of marketing.
C) the stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives.
D) the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
E) the stage of the new-product development process that turns the idea on paper into a prototype, which results in a demonstrable, producible product corresponding to its protocol.