Developing a pool of concepts to serve as candidates for new products is the ________ stage of the new-product development process.
A) open innovation
B) screening and evaluation
C) product development
D) new-product strategy development
E) idea generation

Question

Quizplus · Accepted Answer

Idea generation is the stage where a pool of concepts is developed to serve as candidates for new products.

Developing a Pool of Concepts to Serve as Candidates for New