Nicole owns a small organic spice company called RaisaSpice and was looking for a new product to add to her company's line. A friend suggested combining spices from India with tea. In the ________ stage of the new-product development process, the spice and tea mixtures were distributed to grocery stores in Portland and Seattle to see if they sold well.
A) idea generation
B) screening and evaluation
C) business analysis
D) market testing
E) commercialization

Question

Quizplus · Accepted Answer

In the market testing stage, the product is introduced to a limited market to evaluate its performance and gather consumer feedback before a full-scale launch.

Nicole Owns a Small Organic Spice Company Called RaisaSpice and Was