During which stage of the new-product development process are audiences allowed to preview actual movies like Aquaman or Spider-Man: Into the Spider-Verse (a sneak preview) so that changes might be made before they are released to the general public?
A) market testing
B) business analysis
C) commercialization
D) screening and evaluation
E) concept testing

Question

Quizplus · Accepted Answer

Market testing involves releasing a product to a limited audience to gather feedback and make necessary adjustments before a full-scale launch. Sneak previews of movies serve this purpose.

During Which Stage of the New-Product Development Process Are Audiences