The American Red Cross creates advertisements to encourage people to donate blood. After viewing one, Amanda Cho decided to donate a pint of blood. After she did, Amanda Cho felt happy that she had performed a good deed. Did an exchange occur in a marketing sense?
A) Yes, because the blood was donated to the Red Cross based on an advertisement, a marketing activity.
B) Yes, because the donated blood was exchanged for a feeling of satisfaction.
C) No, because the Red Cross is a nonprofit organization.
D) No, because no money changed hands.
E) No, because the Red Cross, a service organization, did not provide Amanda Cho with a product.

Question

Quizplus · Accepted Answer

An exchange in marketing occurs when something of value is given and received. Amanda Cho donated blood and received a feeling of satisfaction in return, which constitutes an exchange.

The American Red Cross Creates Advertisements to Encourage People to Donate