A local college of business offers an outstanding graduate business school education program. Maria pays the tuition to attend and earns her MBA with a concentration in marketing management. Upon graduating, she is offered a high-paying, fulfilling position. Was this a marketing exchange?
A) No, because the university earned a profit from Maria's tuition.
B) No, because money was exchanged in the form of tuition and Maria's income will come from her employer, not the graduate school.
C) No, because the school did not provide Maria with a tangible product, only the potential of an education.
D) Yes, because the university promised Maria she would graduate on time, and she did.
E) Yes, because paying tuition was exchanged for knowledge that directly led to Maria's high-paying, fulfilling new job.

Question

Quizplus · Accepted Answer

Maria exchanged tuition for an education that directly contributed to her obtaining a high-paying job, fulfilling the criteria of a marketing exchange where both parties receive value.

A Local College of Business Offers an Outstanding Graduate Business