A ________ is a plan that integrates the marketing mix to provide a good, service, or idea to prospective buyers.
A) marketing strategy
B) marketing program
C) macromarketing tactic
D) micromarketing tactic
E) customer relationship profile

Question

Quizplus · Accepted Answer

A marketing program is a comprehensive plan that integrates the marketing mix elements (product, price, place, promotion) to deliver a good, service, or idea to prospective buyers.

A ________ Is a Plan That Integrates the Marketing Mix