Which statement about the marketing concept is most accurate?
A) The marketing concept can trace its roots to early Greek culture.
B) The goal of the marketing concept is that both companies and consumers can satisfy their needs.
C) In using the marketing concept, companies focus on sales and advertising.
D) The marketing concept is most effective when production is limited and the product will sell itself.
E) All U.S. firms are now operating with a marketing concept philosophy.

Question

Quizplus · Accepted Answer

The marketing concept focuses on fulfilling the needs and wants of consumers while achieving the company's goals, ensuring mutual satisfaction.

Which Statement About the Marketing Concept Is Most Accurate