When appropriate and space permits, the price strategy section of a marketing plan would include a
A) SWOT analysis.
B) situational analysis.
C) marginal analysis.
D) diversification analysis.
E) break-even analysis.

Question

Quizplus · Accepted Answer

The price strategy section of a marketing plan would include a break-even analysis to determine the point at which costs and revenues are equal, helping to set pricing strategies.

When Appropriate and Space Permits, the Price Strategy Section of a Marketing