Question 1

A unique aspect of Paradise Kitchens' packaging is that

Accepted Answer

The answer of A unique aspect of Paradise Kitchens' packaging...

Question 2

The implementation plan

Accepted Answer

The implementation plan outlines the steps and actions a company will take to execute its strategies and achieve its objectives, effectively turning plans into results.

Question 3

The three key elements of the promotion strategy section in the Paradise Kitchens marketing plan are

Accepted Answer

In-store demonstrations, recipes, and cents-off coupons are the three key elements of the promotion strategy section in the Paradise Kitchens marketing plan.

Question 4

The Paradise Kitchens chart in the organization section of its marketing plan reflects the bare-bones organization structure of successful small businesses. The four key positions that report to the president and CEO are the director of operations, the director of sales, the director of finance and administration, and the

Accepted Answer

The correct answer is A because the chief marketing officer is a key position that reports to the president and CEO in a successful small business.

Question 5

The marketing program section of a marketing plan consists of

Accepted Answer

The marketing program section of a marketing plan consists of the four marketing mix elements: product, price, place, and promotion. These elements are crucial for developing strategies to reach the target market effectively.

Question 6

The greatest single factor in a new product's failure is

Accepted Answer

The greatest single factor in a new product's failure is having insignificant points of difference, meaning the product does not offer enough unique benefits or advantages over existing products to attract consumers.

Question 7

________ helps communicate the company's unique points of difference of its products to prospective customers in a simple, clear way.

Accepted Answer

A positioning strategy helps communicate the company's unique points of difference of its products to prospective customers in a simple, clear way.

Question 8

When appropriate and space permits, the price strategy section of a marketing plan would include a

Accepted Answer

The price strategy section of a marketing plan would include a break-even analysis to determine the point at which costs and revenues are equal, helping to set pricing strategies.

Question 9

According to its marketing plan, Paradise Kitchens is positioning itself in consumers' minds as

Accepted Answer

Paradise Kitchens is positioning itself as offering high-quality, authentic Southwestern/Mexican tasting chilies that are easy and quick to prepare.

Question 10

The financial data and projections section of the marketing plan for Paradise Kitchens includes two subsections:

Accepted Answer

The answer of The financial data and projections section of...

Question 11

Charts are often used in the implementation section of a marketing plan to

Accepted Answer

The answer of Charts are often used in the implementation...

Question 12

The place/distribution strategy section in the Paradise Kitchens marketing plan specified that Howlin' Coyote chili will initially be sold

Accepted Answer

The strategy involves using a food distributor to sell directly to grocery stores, which is a common approach for reaching a wide retail market efficiently.

Question 13

Paradise Kitchens describes its primary target market for Howlin' Coyote products as households with one to three people, where often both adults work, and with individual income typically above ________ per year.

Accepted Answer

Individual income is typically above $50,000 per year.

Question 14

The price strategy section articulates the specific product price and the product's price position relative to ________. When appropriate, this section would include a

Accepted Answer

The price strategy section articulates the specific product price and the product's price position relative to the closest competition.

Question 15

Paradise Kitchens proposes entering 17 new metropolitan markets in the next five years. For this reason, the financial plan cannot use simple trend extrapolation. Instead, the forecasting method used was

Accepted Answer

The answer of Paradise Kitchens proposes entering 17 new metropolitan...

Question 16

The three key elements of the product strategy section in the Paradise Kitchens marketing plan are

Accepted Answer

The answer of The three key elements of the product...

Question 17

In the financial data and projections section of the Paradise Kitchens marketing plan, the company chose to use a bar chart to present its past revenues (from 2011 to 2019) in addition to a numerical table for projected sales revenues (from 2019 to 2024). Paradise Kitchens used a bar chart because

Accepted Answer

A bar chart visually represents data, making it easier to see trends and growth over time, which helps to clearly show the company's recent growth.

Question 18

All of these are points of difference for Paradise Kitchens except which?

Accepted Answer

Paradise Kitchens does not focus on mild spices for the inexperienced American palate, as it emphasizes authentic and high-quality flavors.

Question 19

To help buyers see the many different uses for Howlin' Coyote Chili, Paradise Kitchens

Accepted Answer

Providing recipes on the back of packages, at in-store demonstrations, and on coupons directly helps buyers see the different uses for the product.

Question 20

To help buyers see the many different uses for Howlin' Coyote Chili, the company has

Accepted Answer

The question asks about helping buyers see the many different uses for Howlin' Coyote Chili. Choice E, "printed recipes on the inside of its packaging," directly addresses this by providing buyers with recipes that showcase the versatility of the chili.

Quiz 23: Building an Effective Marketing Plan