Paradise Kitchens may include in its marketing plan as statement such as, "The speed of the rollout program will increase or decrease depending on Paradise Kitchens' performance in the successive metropolitan markets it enters," for what purpose?
A) to act as a contingency plan for alternative actions
B) to sidestep responsibility if things do not go according to plan
C) to create an open dialog for additional financial requests
D) to gloss over possible forecasting ambiguities
E) to avoid setting specific monetary goals

Question

Quizplus · Accepted Answer

This statement serves as a contingency plan, allowing Paradise Kitchens to adjust its rollout speed based on performance, ensuring flexibility in their strategy.

Paradise Kitchens May Include in Its Marketing Plan as Statement