Which of these statements regarding the appendices section of a marketing plan is most accurate?
A) An appendix is not necessary if the body of the marketing plan was properly written.
B) An appendix should never have more than one page for every seven in the marketing plan.
C) The nature and number of pages in an appendix should directly relate to the plan's purpose and audience.
D) It is best to include a variety of representations (graphs, tables, photographs, diagrams, etc.) rather than one single type (all graphs, all tables, etc.) .
E) There is no need to label Appendices A, B, C, etc., unless each appendix represents an entirely different product, product line, or division.
Correct Answer:
Verified
Q73: Paradise Kitchens describes its primary target market
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Q76: The three key elements of the product
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Q78: All of these are points of difference
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Q80: To help buyers see the many different
Q81: Paradise Kitchens may include in its marketing
Q83: In which section of a marketing plan
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