Forward vertical integration strategy can be useful for neutralizing the effect of powerful buyers.
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Q14: Firms following a retrenchment strategy shrink one
Q15: Horizontal diversification occurs when a firm enters
Q16: Diversification requires a firm to move into
Q17: Divestment refers to selling off part of
Q18: Firms often rely on advertising to implement
Q20: Many firms accomplish diversification through vertical integration
Q21: The relatively poor performance of diversified firms
Q22: Which of the following is true about
Q23: Market development differs from market penetration in
Q24: Portfolio planning is a process that helps
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