Horizontal diversification occurs when a firm enters an industry that lacks any important similarities with the firm's existing industry or industries.
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Q10: Market penetration involves trying to gain additional
Q11: Firms using diversification strategies are those that
Q12: Product penetration involves creating new products to
Q13: Market development involves taking existing products and
Q14: Firms following a retrenchment strategy shrink one
Q16: Diversification requires a firm to move into
Q17: Divestment refers to selling off part of
Q18: Firms often rely on advertising to implement
Q19: Forward vertical integration strategy can be useful
Q20: Many firms accomplish diversification through vertical integration
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