Vertical diversification occurs when a firm moves into a new industry that has important similarities with the firm's existing industry or industries.
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Q1: Entering new geographic areas is one way
Q2: A backward vertical integration strategy involves a
Q4: A forward vertical integration strategy involves a
Q5: Some firms use a backward vertical integration
Q6: Most unrelated diversification efforts are not successful.
Q7: When pursuing a vertical integration strategy, a
Q8: Entering a new retail chain is one
Q9: Horizontal integration strategies can take a firm
Q10: Market penetration involves trying to gain additional
Q11: Firms using diversification strategies are those that
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