Companies use concentration strategies to grow within an industry. A company can use one, two, or all three as part of its effort to excel within an industry. Which of the following are concentration strategies?
A) Market Penetration
B) Market Development
C) Product Development
D) A & B
E) A, B, & C

Question

Quizplus · Accepted Answer

Concentration strategies include market penetration, market development, and product development. These strategies focus on increasing a company's presence and success within its current industry.

Companies Use Concentration Strategies to Grow Within an Industry