Sheets Brand Energy Strips experimented with a strategy in 2011. The firm made a deal with the Atlanta branch of Budget Rent a Car to wrap rental cars with an ad. The benefit to customers was that driving one of these mobile billboards saved a lot of money. A renter who would have paid $300 for a four-day rental only needed to pay $88 to rent a car featuring the wrap. Sheets benefitted because the cars spread their brand everywhere the renter travelled. Sheets used which of the following strategies?
A) Market penetration
B) Product development
C) Related diversification
D) Horizontal integration
E) Vertical integration

Question

Quizplus · Accepted Answer

Sheets Brand Energy Strips used a market penetration strategy by increasing brand exposure and awareness through advertising on rental cars, aiming to reach more customers and increase market share.

Sheets Brand Energy Strips Experimented with a Strategy in 2011