A(n) _____ strategy involves a firm entering a buyer's business.
A) market penetration
B) unrelated diversification
C) horizontal integration
D) market development
E) forward vertical integration

Question

Quizplus · Accepted Answer

Forward vertical integration involves a firm expanding its operations into its buyers' business, moving closer to the end consumer in the supply chain.

A(n) _____ Strategy Involves a Firm Entering a Buyer's Business