Which of the following best describes the strategy of backward vertical integration?
A) It involves a firm entering a supplier's business.
B) It requires a firm to gain greater market share through advertising.
C) It involves a firm entering a buyer's business.
D) It requires a firm to sell its existing products in new markets.
E) It involves a firm entering entirely new industries.

Question

Quizplus · Accepted Answer

Backward vertical integration occurs when a company expands its role to fulfill tasks formerly completed by businesses up the supply chain, such as suppliers.

Which of the Following Best Describes the Strategy of Backward