Which of the following strategies can be very attractive when a firm's suppliers or buyers have too much power over the firm and are becoming increasingly profitable at the firm's expense?
A) Unrelated diversification
B) Vertical integration
C) Forward horizontal integration
D) Market penetration
E) Backward horizontal integration

Question

Quizplus · Accepted Answer

Vertical integration can be attractive in this scenario as it allows a firm to gain control over its suppliers or buyers, reducing their power and capturing more of the value chain's profits.

Which of the Following Strategies Can Be Very Attractive When