When pursuing a(n) _____ strategy, a firm gets involved in new portions of the value chain.
A) unrelated diversification
B) vertical integration
C) horizontal integration
D) related diversification
E) market development

Question

Quizplus · Accepted Answer

Vertical integration involves a firm expanding its operations into different stages of the production process or value chain, such as acquiring suppliers or distributors.

When Pursuing A(n) _____ Strategy, a Firm Gets Involved in New