Disney has pursued _____________ by operating more than three hundred retail stores that sell merchandise based on Disney's characters and movies. This allows Disney to capture profits that would otherwise be enjoyed by another store.
A) market penetration
B) unrelated diversification
C) horizontal integration
D) decentralization
E) forward vertical integration

Question

Quizplus · Accepted Answer

Forward vertical integration occurs when a company expands its operations to include control over the direct distribution or supply of its products, such as Disney operating its own retail stores to sell its merchandise.

Disney Has Pursued _____________ by Operating More Than Three Hundred