Forward vertical integration involves:
A) entering a supplier's business.
B) moving into a new value chain.
C) launching new products in the existing market.
D) selling existing products in new markets.
E) entering a buyer's business.

Question

Quizplus · Accepted Answer

Forward vertical integration involves a company expanding its operations to include control over its buyers or distribution channels, essentially entering a buyer's business.

Forward Vertical Integration Involves