Each year Jones Soda Co. introduces new holiday-themed unusual flavors such as Candy Cane, Gingerbread, Pear Tree, and Egg Nog. This is an example of which of the following strategies?
A) Vertical integration
B) Horizontal integration
C) Product development
D) Market penetration
E) Market development

Question

Quizplus · Accepted Answer

Product development involves creating new products or modifying existing ones to meet the needs of current markets, which is what Jones Soda Co. is doing by introducing new holiday-themed flavors.

Each Year Jones Soda Co