A strategic alliance differs from a joint venture in that a strategic alliance:
A) occurs when goods and services offered by two or more organizations under different brands are located very close to each other.
B) is a cooperative arrangement that involves two or more organizations sharing only control of the operations.
C) is a cooperative arrangement between two or more organizations that does not involve the creation of a new entity.
D) refers to a blending of competition and cooperation between two firms.
E) is a cooperative arrangement that involves two or more organizations, each contributing to the creation of a new entity.
Correct Answer:
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