NEC (a Japanese electronics company) has three different relationships with Hewlett-Packard Co.: customer, supplier, and competitor. Some units of each company work cooperatively with the other company, while other units are direct competitors. This is an example of _____.
A) co-location
B) joint survival
C) a joint venture
D) co-opetition
E) a friendly alliance

Question

Quizplus · Accepted Answer

This situation is an example of co-opetition, where companies engage in both cooperative and competitive interactions simultaneously.

NEC (A Japanese Electronics Company) Has Three Different Relationships with Hewlett-Packard