Which of the following is true about a fighting brand?
A) Firms launch fighting brands to protect their market share.
B) A fighting brand is usually a higher-end brand.
C) Firms fix prices of a fighting brand above the price of their established brands.
D) Firms launch fighting brands during times of economic boom.
E) A fighting brand leads to devaluation of a firm's established brands.

Question

Quizplus · Accepted Answer

Firms launch fighting brands to protect their market share by competing with lower-priced competitors, usually by offering a lower-cost alternative.

Which of the Following Is True About a Fighting Brand