When threatened with cheaper microprocessors from firms like AMD, Intel launched Celeron for retaining the lower-end of the chip market without devaluing its existing brand, Intel. Celeron is an example of a _____ brand.
A) mass
B) value
C) fighting
D) defender
E) niche

Question

Quizplus · Accepted Answer

Celeron is a "fighting" brand, introduced by Intel to compete with lower-priced competitors like AMD, without affecting the premium perception of its main brand.

When Threatened with Cheaper Microprocessors from Firms Like AMD, Intel