Cigarette makers R.J. Reynolds (RJR) and Philip Morris square off not only in the United States but in many countries around the world. This is an example of:
A) resource-based rivalry.
B) global co-opetition.
C) focused rivalry.
D) multipoint competition.
E) bricolage.

Question

Quizplus · Accepted Answer

This is an example of multipoint competition, where firms compete against each other in multiple markets or countries.

Cigarette Makers R