Coffeeshops were once the domain of old men, insomniacs, and urban hipsters. By reinventing coffee shops, Starbucks made the $4 latte a must-have item for college students, businesspeople, and soccer moms. By altering the business model to address the demand of new markets, Starbucks used a ______________ strategy.
A) competitive
B) disruptive
C) foothold
D) reinvention
E) blue ocean

Question

Quizplus · Accepted Answer

Starbucks used a blue ocean strategy by creating a new market space and demand, making the $4 latte a popular item among new customer segments, rather than competing in an existing market.

Coffeeshops Were Once the Domain of Old Men, Insomniacs, and Urban