When pursuing a blue ocean strategy, executives try to create and exploit untapped markets rather than competing directly with rivals. Which of the following are examples of blue ocean strategies?
A) Nintendo's Wii
B) Henry Ford's Model T
C) Callaway's Big Bertha club
D) Yellow Tail Wines
E) All of the above

Question

Quizplus · Accepted Answer

All of the examples provided (Nintendo's Wii, Henry Ford's Model T, Callaway's Big Bertha club, and Yellow Tail Wines) represent blue ocean strategies as they each created new market spaces and attracted non-customers by offering unique value propositions.

When Pursuing a Blue Ocean Strategy, Executives Try to Create