Kellogg's and General Mills compete fiercely for the breakfast cereal market not only in the United States but in many countries around the world. This is an example of:
A) resource-based rivalry.
B) global co-opetition.
C) focused rivalry.
D) multipoint competition.
E) bricolage.

Question

Quizplus · Accepted Answer

Multipoint competition occurs when firms compete against each other in multiple markets or segments, as Kellogg's and General Mills do in the global breakfast cereal market.

Kellogg's and General Mills Compete Fiercely for the Breakfast Cereal