Which of the following best describes the blue ocean strategy?
A) A firm using a blue ocean strategy tries to make the competition irrelevant.
B) It involves combining ideas from existing businesses in order to create a new business.
C) It involves introducing a lower-end brand to protect the firm's market share without devaluating the firm's existing brands.
D) It involves a firm intentionally establishing a small position within a market in which it does not yet compete.
E) Such a strategy conflicts with, and threatens to replace, traditional approaches to competing within an industry.

Question

Quizplus · Accepted Answer

The blue ocean strategy focuses on creating new market spaces or "blue oceans" where competition is irrelevant, rather than competing in saturated markets.

Which of the Following Best Describes the Blue Ocean Strategy