One Flew South's strategy of locating their high-end restaurant in the Atlanta airport rather than where premier establishments are usually placed - the city center or crowded suburbs, is an example of the _____ strategy.
A) blue ocean
B) disruptive
C) foothold
D) hypercompetitive
E) fighting brand

Question

Quizplus · Accepted Answer

One Flew South's strategy of placing a high-end restaurant in an unconventional location like an airport represents a "blue ocean" strategy, which involves creating a new market space with little competition.

One Flew South's Strategy of Locating Their High-End Restaurant in the Atlanta