Which of the following is true about co-opetition?
A) The term co-opetition was coined by Bill Gates, the founder of software firm Microsoft.
B) Firms engaged in co-opetition can be described as "frienemies" - part friends and part enemies.
C) Firms engaged in co-opetition compete in activities located far in the value chain from customers.
D) It views competition and cooperation as two separate and distinct processes.
E) Firms engaged in co-opetition must cooperate in activities that occur close to customers.

Question

Quizplus · Accepted Answer

Co-opetition refers to a strategy where companies cooperate and compete simultaneously. The term "frienemies" captures this dual nature of the relationship.

Which of the Following Is True About Co-Opetition