A differentiation strategy helps break barriers to entry that protect the firm and its industry from new competition.
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Q7: Cost leaders are companies that sell inferior,
Q8: Cost leaders are often large companies, and
Q9: Effective differentiation creates an ability to obtain
Q10: Customers, in many cases, may simply prefer
Q11: A relative lack of market research can
Q13: Most cost leaders spend little on advertising,
Q14: A firm following a differentiation strategy attempts
Q15: Economies of scale occur because expenses are
Q16: Markets that involve a lot of brand
Q17: A differentiation strategy also creates benefits relative
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